The processor action of actively reviewing, monitoring, or evaluating broadcast, online, or print media is classified as a task known as media monitoring. Media monitoring is also described as a systematic and methodical recording or transcribing of any type of media published whether it is online, via television or radio broadcasts, or printed materials. Press clippings, blogs, articles, or audiovisual clips are also included in media monitoring. It is a broad category indeed.
Why Media Monitoring?
Clients who use media monitoring do so with the intended purpose of understanding how social media works in the influence of their brand or company. Media monitoring is oftentimes provided by a publicist that is hired from outside of the company or from someone who has a long-term relationship with the company on the inside. The size of the company is usually the deciding factor in how this form of monitoring is conducted since there can be a considerable difference in price.
What Happens with Media Monitoring?
Media monitors (whether they are the in-house publicist or outside media monitoring firms) track and record the number of times the individual company was cited or discussed within a blog, magazine, newspaper, Facebook, Twitter, newscast, vlog cast, or another form of social, audio-visual, or print media. In the media monitoring communities, this is known as “clipping”. These clippings are then presented to the company, board of directors, or direct supervisor/requester in weekly or monthly reports. The monitoring results provide a company with helpful insight that can help them tailor their future campaigns based on what people have said on social media. These campaigns can certainly provide a company with the tools to get ahead when the results are properly executed.
How is Media Monitoring Achieved?
Advanced technology is the method in which most media monitoring is adhesive. These technologies are typically a combination of audio and video recordings, text recognition software, and speed text scanners. Human readers and expert analysts are also used to provide validity to the data that is being collected. Most companies prefer the automation process because it is less expensive and requires less manpower. Digital processes are also more desirable because they can employ the processes of data mining techniques across a variety of media all at one time.
Why Media Monitoring?
Media monitoring is vital to businesses in learning how their brand or publications are being reached. These “impressions” demonstrate to the client how many people the specific message, publication, article, or advertisement has reached. It is crucial to businesses in determining how effective a public relations campaign or another type of media campaign is working. Buzz Monitoring (typically related to social media monitoring) helps the company to determine how well the business, brand, or campaign is “liked” by the consumer. This can help executives fiscally allocate funds to the most beneficial campaigns. It also enables the company to build a loyal audience since campaigns are no longer targeted to the wrong individuals or for the wrong products or service.
Choosing a Media Monitoring Pro
When selecting an individual to fill the position of media monitor, it is essential that you choose the best man (or woman) for the job. Candidates who are most suitable for the job will possess certain qualities as well as qualifications. Whether you are hiring someone that is already working for your company or choose to take your needs to an outside source, it is important that you hire the right person for the job. Exactly who is the ‘right’ person to fill the position of a media monitoring pro?
First and foremost, a media monitoring pro should be enthusiastic about his or her job. When choosing someone for the position, ensure that they have a positive attitude and want to reflect a positive image and outcome for your company. It is usually not difficult to spot this quality in an individual. Experience is definitely helpful and appreciated, but do not automatically disqualify those who do not have a certain number of years of experience underneath their belt. Sometimes those fresh out of college are eager and willing to go the extra mile for your company and with minimal training can far exceed your expectations at a salary less than that of someone with four or five years’ of experience.
Individuals who are best for this position have a two-year degree in a related field and computing and software experience. Proper training in college certainly gives you far more confidence in the individual that you are hiring for this very important job that has a huge impact on the success (or lack thereof) of your business.
Individuals, who are outgoing, speak well in front of others and have lots of creativity do well in such a position as a media monitored. We all know that an individual with a shining personality can benefit any office setting and this includes yours! Make sure that you look for these qualities when searching for a media monitoring specialist to take care of your needs.
These are a few of the most important qualities to look for when you need a media monitoring specialist. You’ll know when the right person comes along, as long as you’re willing to use these tips.
Today the world is filled with an abundance of technology that almost everyone uses on a daily basis. This includes social media site such as Facebook, Instagram, and LinkedIn, although hundreds of others are also in existence. If you want to be a successful brand with a large audience and loyal followers, it is imperative that you have a great social media presence. This starts with your creative efforts and ends with the help of a media monitoring specialist. Your business is worth the effort, at least if you want things to be successful not only today but in the future as well.